Direct Marketing

Expand your Revenue Beyond your Borders with the Global Leader

The Warranty Group - Single source solution for all your warranty needs

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  • Direct Marketing

Ensure Retention and Increase Acquisition
At The Warranty Group, our TWG Innovative Solutions staff creates targeted direct marketing programs to capitalize on missed point of sale opportunities and offer renewal programs that encourage your existing customers to renew before their current coverage expires. Our outbound call system utilizes the latest technology in predictive dialing, which enables us to reduce the workload of ten telephone sales representatives to only two, resulting in a more efficient and cost-effective program.

Our diverse client list includes retail, financial, membership and manufacturing companies that desire to offer their customers additional products or services, while ensuring customer retention.

Innovative Solutions' direct marketing services include:
  • Multi-channel marketing
  • Complete sales administration, processing and fulfillment services
  • Database management
  • List enhancement
  • Inbound/outbound telemarketing
  • Direct mail design, production and distribution
  • In-the-box solicitation design and production
  • E-mail solicitation and internet sales processing
  • Membership enrollment, activation and renewal
  • Activity and call disposition reporting
  • Service administration

So, whether you are looking for a partner to enhance your service plan sales or a call center to ensure membership retention through renewals, our approach and commitment to superior service outperforms other call centers. We'll integrate your products, processes and customer service requirements into our own, resulting in a seamless delivery of service to your customer. After all, we are "you" to your customer.

Learn how you can strengthen your business today! Connect with a customer service representative.

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