Resource Automotive: Vehicle Maintenance Pre-paid Programs Create Predictable Revenue

Pre-Paid Maintenance
Most of the expenses associated with the purchase and ownership of a vehicle are spread over the ownership cycle at a relatively fixed rate. Loan payments and insurance are mostly a predictable expense, and their costs recurring.

Resource Automotive's Driver's Edge program is a pre-paid maintenance plan that offers customers the convenience of programmed, pre-paid maintenance together with a frequent buyer program called Auto Rewards. Customers earn Auto Reward points for service visits and may apply their points toward the purchase or lease of their next vehicle.

Driver's Edge enhances the trade value of the vehicle and provides dealers with the opportunity to increase customer loyalty.

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